A Message from Dr. Gary F. Russell - There is a formula to Winning

Everyone can see and recognize exceptional performance, whether it be in sport, the arts, or in the business world. But we all have trouble understanding, selecting and, most importantly, reproducing it. In the lead up to the 2012 Olympics, I worked with Team Great Britain on this very issue. Team GB’s Performance Director and I gathered together people who were considered elite athletes, the best of the best. Our hypothesis: Most profiling instruments are linear, using the results of one test, and can therefore only draw linear, one-dimensional findings from participants. With that in mind, we attempted instead to create a three-dimensional view of human behavior, by measuring three key components: thinking, feeling and doing.

1) Thinking: how we process the world and how we make decisions and choices

2) Feeling: how we attach ourselves to the world and develop our Emotional Intelligence

3) DOing: how we behave in the world and how we handle pressure

We profiled the athletes, and the clustering of data, the correlation and interplay between these three components, yielded very specific and shared results among the participants. We could see how these elite athletes were put together, the common traits that made them great, right before our very eyes.

But that was just the beginning. Specific talent themes were then found from sport to sport, getting as granular as the differences between short and long distant cyclists. Now, it may seem obvious that even those two disciplines require their own specific approaches and mindsets, but at the time, no one was creating performance plans to reflect those differences. We did, and Team Great Britain had the most successful Olympic performance in their history, winning 67 medals, including 29 Gold, which constituted a 50% jump from 2008.

I then worked with a young golfer who was believed to be the next phenom in the sport. Optically, she was good, but simply wasn’t performing on the elite stage. Profiling her revealed that she did indeed have what it takes. However, some of the ingredients, in particular her desire to compete, weren’t in the right place. I worked with her directly, but also built a team around her, teaching them how to coach to her strengths in a way she would most efficiently understand. After 6 months of coaching her, she was Rookie of the Year in Europe. After another 6 months she was the #1 golfer on the Ladies European Tour. We now had the beginnings of how to identify and coach people to Win.

We continued to expand, working with teams, front offices and star athletes from some of the world’s largest sports leagues. We also moved into the corporate world, working with large financial and retail institutions, affecting engagement scores and P&L statements, reducing shrinkage and turnover. And the more we expanded, the more the pattern re-asserted itself: there is a formula to winning. There is a base, foundational indicator of excellence, on which a unique culture is created. Both of these layers need to be recognized and encouraged in order to be successful.

It’s a simple and ever-adapting process. For me, every new person and company I come in contact with is an exciting investigation into a new culture: how can I make this culture flourish? How can I help the people within it align themselves to create the best possible working environment? Ultimately, how can I get you and your organization to Win? I’m excited to discuss more with you!

Sincerely,

Dr. Gary F. Russell

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The Team

 
 
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Founder

Dr. Gary F. Russell

Gary has been studying human behavior his entire life, alongside raising four children and creating programs for millions with the NFL, MLS, England’s Football Association, Jack Nicklaus (Golden Bear) and Boys Scouts USA. After years of research, trial and error and working with world-class athletes and executives from $bn corporations, Gary’s original work in activation, teaching and coaching has led him to creating Winning Profile, a way to accurately measure talent, discover its origins, and determine how to replicate it. In other words, a way to see the best in people and to put them in a position to be their best. 

Helping others reach beyond their own vision of capability is Gary’s definition of WINNING. As he says: ‘I might not be able to pick who is going to win, but I can tell you who wants to.’

 

Gary's Winning Profile

LEARNING STYLE
Accommodator

AXIOM PROFILE
Assertive

 

TOP 5 STRENGTHS
Strategic
Woo
Positivity
Belief
Maximizer

 

 
 
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Board member

John Lucot

John served as the President of Giant Eagle, Inc. since January 9, 2012 until June 30, 2016 and its Chief Operating Officer until June 30, 2016. He served as Executive Vice President of Giant Eagle, Inc. and has been a Vice Chairman and Director of Topco Associates, LLC since June 8, 2015 and 2012 respectively. He serves as a Director of Food Marketing Institute. John expanded Giant Eagle into new markets in Ohio and Maryland by creating a variety of new stores, including Market District, GetGo and Valu King.

 

John's Winning Profile

TOP 5 STRENGTHS
Futuristic
Responsibility
Restorative
Ideation
Relator

LEARNING STYLE
Assimilator

AXIOM PROFILE
Controlled

 

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Board member

Joe Kennedy

Currently, Joe manages a regional HR consulting business supporting small and mid-size clients with performance management, health and retirement benefits, compensation and staffing.

For nearly two decades, Joe led multi-million dollar consulting and administration offices in four states for two international consulting firms, responsible for revenue and expense, people and property management, marketing and sales. In this time, Joe was a key member of teams consulting globally on competencies, performance management, compensation, benefits, HR organization design, benefits administration. For 20+ years, Joe worked in a Fortune 50 firm in senior HR management. Joe also taught TQM for three years in university MBA program.

 

TOP 5 STRENGTHS
Input
Learner
Arranger
Intellection
Strategic

Joe's Winning Profile

LEARNING STYLE
Converger

AXIOM PROFILE
Controlled


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Senior Analyst

Neil Castle

Neil has worked alongside Dr. Gary Russell in various capacities for over 25 years both in the US and from his home in the UK. Former Senior Vice President of Human Capital Management at NASC Inc, Neil is Gary’s Senior Analyst and has been fundamental in the creation and development of Winning Profile from its conception. His portfolio of clients range from across both the sporting and corporate sectors, including numerous world champions, world record holders and Olympic Gold medalists to global leaders of international organizations. Away from Winning Profile Neil is a Senior Lecturer at Canterbury Christ Church University (UK) where he teaches on numerous physical education and sport and exercise science courses. He co-authored his first book last year and is frequently invited to deliver workshops and keynote presentations, most recently at the World Physical Education Conference and the prestigious UEFA Pro License Certification Course. Neil lives on the south east coast of England with his wife Helen and sons Samuel and Benjamin.

Neil's Winning Profile

TOP 5 STRENGTHS
Positivity
Individualization
Activator
Achiever
Maximizer

LEARNING STYLE
Accommodator

AXIOM PROFILE
Assertive


 
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Director of Communications

Chris Paul Russell

Chris has been working with Gary for the past three decades. He shares his dad’s passion for finding excellence and talent in everyone he meets, and finds any opportunity he can to explore what makes us tick. This factors into all aspects of Chris’ life, as he is, alongside his work with Winning Profile, an award-winning filmmaker and screenwriter. He lives in Los Angeles, where there is no shortage of strange and uniquely talented people.

 

Chris' Winning Profile

LEARNING STYLE
Balanced (Accommodator/Converger)

AXIOM PROFILE
Assertive

 

 

TOP 5 STRENGTHS
Strategic
Learner
Competition
Ideation
Activator